We were challenged with our products being overseas, and how to save costs while being mindful of the hardships our customers were enduring. I think of you as part of our business even though you’re your own company, and for our company, it’s a great partnership.Ĭan you talk about the biggest challenges you have faced thus far?īeth: With stores closing and schools closing, we’ve faced a significant amount of uncertainty.
We have relationships with different dropship partners thanks to Radial who has been our partner for 20 years and handles all our personalization, fulfillment, and customer care. The business has changed so much that we’ve really relied on you guys as a strategic partner to help us go to market, and you really understand the complexities and customizations that need to happen in order to keep and gain customers.įor us, you're the last to touch our product before it reaches the customer's hand, and the first person to talk to our customer if there’s a problem, and so when I think about Radial and how we work together, you are an extension of our business. Our online store ships directly to store, your home, or the school.
#French toast uniforms code
It has evolved over the years and is online and in mass-market stores like Costco but has stuck to its roots of providing school uniforms in underserved communities. Our online store provides a central hub for parents and schools to purchase whatever they need for their dress code and allows us to provide personalized services, like embroidery, heat transfer of logos and spirit wear. We started as a uniform company in urban communities, providing uniforms for schools and the underserved. We sat down with Beth Grad, VP of Digital and eCommerce, to discuss how French Toast was able to successfully navigate COVID-19 and hear their plans as we enter their peak buying season: back-to-school.Ĭan you give us some background on French Toast and your relationship with Radial?īeth: French Toast is part of the LT Apparel Group and has been around since 1985. One of these companies is French Toast, a student uniform company who has been able to navigate the pandemic while giving back to their customers. As many people across our nation are figuring out what the “New Normal” looks like for them, businesses are also looking to the future, and how they can continue to provide the best service possible. However, adversity breeds kindness, compassion, and innovation as well.
As a society, we’ve experienced fear, hardship, and uncertainty as the world as we knew it was turned on its head. The year 2020 has already been unlike any other.